AAVLA is a contemporary health and wellness brand that takes a holistic view: healthy food should be the same fun to eat as it is to be healthy. AAVLA is not creating a new brand around sugary candies but is taking a different approach by making the fun of eating healthy food, the same fun as eating every day. The brand has begun its journey with sweet and tangy Amla Candy, a blend of traditional Indian nutrition and a modern, luxury consumer experience.

The Indian Gooseberry is a natural source of Vitamin C, antioxidants, and health-promoting plant compounds, making it a valuable addition to traditional Indian cuisine. It is commonly recognized for its immune-boosting, digestion and well-being benefits when consumed within a healthy diet. AAVLA takes this trusted ingredient and puts it in a convenient, yummy form that's in good time with the fast paced lifestyle. ([Shiva Organic][1])

Unlike other candy companies, what sets AAVLA apart is that it doesn't claim to be a candy company, it's a “health-first wellness brand.” All of the products are created with an attitude of never putting the consumer in a position to have to sacrifice taste for nutrition. AAVLA does not promote overindulgence in processed sweets, but is designed to offer a more intelligent option that families can feel good about partaking of on a regular basis.

The brand pays attention to quality ingredients, beautiful packaging, consistency of product and a delightful experience for both kids and adults. From a snack to savor during the day to a healthier after meal treat to a travel buddy, AAVLA has a product to suit every need that's convenient and still so good. The sweet-and-sour balance offers a satisfying taste and is a celebration of one of India's most potent natural fruits.

While AAVLA has begun on Amla Candy, the plan is for it to be a far bigger thing than that. The vision for the long-term is to create a new “health and wellness ecosystem”, with the ability to create functional snacks, natural supplements, superfood based products, herbal nutrition, healthy confectionery and immunity-support solutions, as well as everyday wellness essentials. The basic philosophy of every future product will be Natural ingredients, Quality manufacturing, clean formulations and Trust from consumers.

From the business idea to the brand image, from the concept to a streamlined and contemporary user experience highlighting health, freshness and high quality, this project was carried out by Server Solutions. We created a brand strategy, designed UI/UX, built a website, implemented it responsively, optimized it for performance, created a SEO-friendly structure and built a scalable digital infrastructure to ensure our brand's future growth.

AAVLA shows how a traditional Indian product can be transformed into a modern consumer brand by using appropriate branding and technologies. The project's integration of wellness, innovation, and exceptional digital experiences provides a solid foundation for the company's mission to revolutionize healthy snacking and to diversify into the wider health and nutrition market.